I recently attended BFM Enterprise Rocks 2018, Kuala Lumpur. What caught my attention was the personal journeys of some of the speakers; Joel Neoh (Groupon & Fave) Hui Mathews (Ash be Nimble) Wai Hong Fong (Storehub). They all shared one common reason for success; the ability to stitch experiences (and expertise) to build either a successful business, or in the case of Hui Mathews re-entry to the corporate world. How did these exceptional people design their experiences? Well